Conference Sessions:
Cultural Currency: Tapping Into the African American Audience to Understand Its Invaluable Impact
Tuesday, October 21
5:15pm - 6:15pm
Majestic, 6th Floor
Marketing and Communications: Shaping the Cultural Narrative
With 25+ years of media & entertainment experience, Jeff is a seasoned, multi-dimensional marketing professional who is laser-focused on accomplishing key business objectives through strategic planning, innovative thinking, collaboration, and effective communication from ideation through tactical execution and implementation. He is currently the EVP, Head of Branded Entertainment & Integrated Marketing at One Solution and One X Studios — the branded entertainment, integrated marketing, strategic partnerships and public relations award-winning division within the only black-owned and operated fully integrated multimedia company in the country (Urban One). Under Jeff’s leadership, he has propelled the One Solution team to an unprecedented 60 awards/accolades, inclusive of Best Branded Content Studio two-years in a row (2018-2019), across top industry organizations inclusive of The Telly’s, AdColor, NAMIC Vision Awards, REGGIE Awards, Webby’s, Digiday and more.