Opening Keynote: Culture as Currency (Featuring: Detavio Samuels, CEO, Offscript Worldwide)

Overview: Culture is not a marketing strategy. It is the most powerful business asset of our time. As CEO of REVOLT, Detavio Samuels has put that belief into practice at one of media’s most culturally driven companies. In this opening keynote, he will challenge conventional thinking about media, content, and leadership, and lay out what the next generation of industry leaders must understand to stay not just competitive, but relevant.