Purpose × Platform: Designing Campaigns That Resonate and Scale

Speakers

John Baez

Senior Vice President/Head of Partnership Strategy, Fuse Media

Denise L. Bennett

Founder, DLB Solutions

Track

• Marketing and Communications: Shaping the Cultural Narrative

In a time of shifting priorities and evolving narratives, one truth remains: authentic, culture-centered connection drives real growth. Join a dynamic panel of marketing innovators, creative change-makers, and audience architects for a bold conversation on building purpose-driven campaigns that resonate.

Explore fresh collaboration models, real-world case studies, and actionable tools that help brands break through the noise—by showing up meaningfully, inclusively, and in step with today’s consumers. This is more than a session; it’s a blueprint for the future of marketing.

Key Learning Outcomes:

• Leverage collaboration to deepen marketing impact
• Avoid performative approaches to cultural storytelling
• Create purpose-driven strategies that foster long-term brand loyalty

Recommended Audience: Chief marketing officers, brand leads, inclusion strategists, creatives, cultural consultants, partnership teams