Monday, October 21, 2024
3:00 PM – 5:00 PM
Registration
6th Floor Registration Booth
Sponsored by:
5:00 PM – 6:00 PM
Chapter Leadership Workshop
Wilder Room, 4th Floor
7:00 PM – 8:30 PM
Chapter Officers Appreciation Dinner (Off-site)
Sponsored by:
Tuesday, October 22, 2024
10:00 AM – 7:00 PM
Registration
6th Floor Registration Booth
Sponsored by:
12:00 PM – 12:45 PM
General Session – Diversity Town Hall
Westside Ballroom, 5th Floor
Moderator:
- Nilda Gumbs, Chief of Staff, NCTA – The Internet & Television Association
Panelists:
- Rhonda Nesmith Crichlow, SVP & Chief Diversity Officer, Charter Communications
- Loren Hudson, SVP & Chief Diversity Officer, Comcast Cable
- Kia Painter, EVP & Chief People Officer, Cox Communications
- Asif Sadiq, Chief Diversity, Equity and Inclusion Officer, Warner Bros. Discovery
The AIM/PAR Diversity Survey results are in! Join The WICT Network, NAMIC and the NCTA Education Foundation as we convene several of the top DEI experts to discuss the current state of ethnic and gender diversity within our industry. Key results will be summarized in our famed Town Hall format. Discover how to seize new opportunities within your organization as we work collaboratively to make our industry the benchmark for all businesses to emulate. Be sure to contribute to this important Town Hall by participating in the interactive Q&A session.
Presented in partnership with The WICT Network
Supported by The NCTA Education Foundation
12:45 PM – 1:00 PM
Break
1:00 PM – 2:15 PM
General Session
Opening General Session Luncheon
Broadway Ballroom, 6th Floor
Honorary Chair Kick-off and Welcome Remarks: Rashida Jones, President, MSNBC
Sponsor Remarks: Rhonda Crichlow, SVP, Chief Diversity Officer, Charter Communications
Featuring: Caroline A. Wanga, President & Chief Executive Officer of Essence Ventures; Co-Founder of WangaWoman LLC
Join us for the kickoff of the 38th Annual NAMIC Conference with keynote speaker Caroline A. Wanga. Under the theme “Diverse Voices! Defining the Future…” she will share insights on the power of personal authenticity and how it empowers others to embrace their true selves in all aspects of life. Don’t miss this inspiring start to our conference!
Sponsored by:
2:15 PM – 2:30 PM
Break
2:30 PM – 3:30 PM
General Session
Leading in Unexpected Spaces
Broadway Ballroom, 6th Floor
Moderator:
- Arielle Chambers, Commentator, ESPN
Panelists:
- Rosalyn Durant, Executive Vice President, Programming & Acquisitions, ESPN
- Marissa Solis, SVP, Global Brand and Consumer Marketing, NFL
This session will delve into the inspiring narratives and leadership odysseys of diverse women who have adeptly navigated unforeseen territories, dismantling barriers, and defying stereotypes in their wake. By sharing their experiences, obstacles, and triumphs, this session will spark a dynamic dialogue on the vital role of diversity and inclusion in leadership across distinct and varied domains.
Sponsored by:
3:30 PM – 3:45 PM
Networking Break
6th Floor Foyer
Sponsored by:
3:45 PM – 4:15 PM
Concurrent Breakout Sessions
Evolution to Revolution: Traditional TV in the Age of Streaming
Shubert Complex, 6th Floor
Moderator:
- Dade Hayes, Business Editor, Deadline
Panelists:
- April Denn, Vice President, Advertising Sales, A+E Networks
- Carla Kelly, Senior Vice President, Client Partnerships, Advertising & Partnerships, NBCUniversal
Track: Maximizing Technology
Join industry experts as they dive into the exciting transformation of traditional cable networks into cutting-edge multimedia platforms. Explore how networks are adapting to digital integration, shifting consumer behaviors, and the rise of multicultural audiences. Discover how the growing Hispanic population is reshaping marketing strategies and how streaming platforms are helping marketers connect with diverse audiences in English, Spanish, and beyond.
Key Takeaways:
- The evolution of cable networks into multimedia powerhouses.
- Innovative business models driving success.
- Strategies for boosting ROI through digital marketing.
- The growing influence of multicultural consumers, especially in the Hispanic market.
- How streaming helps marketers reach diverse audiences across languages.
This session will include a 30-minute panel discussion and 15 minutes of Q&A.
3:45 PM – 4:45 PM
Concurrent Breakout Sessions
Trailblazing Paths in DEI, Media, and Leadership
Majestic Complex, 6th Floor
Moderator:
- Marge Jackson, Head of Sales, Comcast
Panelists:
- Matthew Barnhill, award-winning market researcher and marketing thought leader
- Keesha Boyd, Vice President, Entertainment Emerging Products, Comcast
- Todd Brown, Founder and CEO, Urban Edge Network
- Clif Watkins, Senior Product Manager, Enterprise Platforms Engineering, Google
Track: Professional Development & Alumni Engagement
This session offers a unique opportunity for seasoned leaders and emerging leaders from Gen Z and Millennials to come together, share experiences, and build bridges for a more cohesive future. Participants will emerge equipped with practical tools and renewed perspectives addressing the following key areas:
- Creating a safe space for healthy dialogue
- Five ways to leverage cross-generational learning
- Using language that eliminates communication breakdown
- Harnessing the strength of diverse experiences
4:45 PM – 5:00 PM
Break
5:00 PM – 6:00 PM
Pander to Partner: Building Sustainable Partnerships for Positive Community Impact
Shubert Complex, 6th Floor
Moderator:
- Camille Thelemaque-Bearden, Director, Marketing, Partnerships and Local Ad Sales, TV One
Panelists:
- Jeff Meza, EVP, Head of Branded Entertainment, Integrated Marketing, and Strategic Partnerships, One Solution
- Jameka Pankey, Head of Events and Experiential for Artist, Amazon Music
- Indya Davis, Marketing Lead, Multicultural Marketing, Ally Financial
Track: Inclusion, Collaboration, & Culture
This session will explore the dynamics of forming impactful partnerships that yield positive outcomes for communities in need. It will delve into the essential elements of successful collaborations between various stakeholders, including media entities, national advertisers, government and community organizations. By examining case studies and best practices, attendees will gain insights into how to establish, nurture, and sustain partnerships that address critical needs and contribute to long-term community development.
Highlighted Areas of Discussion:
- Identifying Challenges and Outlining the Objective: Understanding the specific challenges faced when assessing opportunities for alignment.
Stakeholder Engagement:
- Strategies for engaging diverse stakeholders, including national brands, NGOs, government agencies, and communities, in collaborative efforts.
- Effective Communication and Collaboration: Building trust, fostering open communication, and aligning goals among partners to ensure effective collaboration.
- Partnership Models: Exploring different partnership models, such as public-private partnerships (PPPs), community-driven initiatives, and cross-platform collaborations.
- Ethical Considerations: Ensuring that partnership initiatives are conducted ethically, transparently, and with a commitment to social responsibility and equity.
Measuring Impact:
- Metrics and Evaluation Frameworks: Assess effectiveness and impact of partnership initiatives on community well-being.
- Sustainability and Scalability: Strategies for creating sustainable partnerships that can be scaled up to address broader community needs and replicated in other contexts.
- Beyond the Campaign: Recommendations for extending partnerships beyond activation day.
Sponsored by:
5:00 PM – 6:15 PM
Multicultural Marketing and Cross-Cultural Communications: Strategies for a Diverse World (Workshop)
Majestic Complex, 6th Floor
- Lucia Rodriguez, Strategic Marketing and Communications Executive
Track: Marketing & Communications
This hands-on workshop will explore the complexities of targeting diverse segments in the media, entertainment, and technology industries. Leveraging her extensive experience across global markets, Lucia will provide attendees with practical tools and real-world case studies to enhance their cultural competency and effectiveness in multicultural marketing.
Key Topics:
- Introduction to Multicultural Advertising and Cross-Cultural Communications
- Understanding Multicultural Markets
- Developing Inclusive Marketing Strategies and Communication Plans
- Practical Application and Campaign Development
Objectives:
- Understand the significance of cultural sensitivity and diversity in marketing, advertising, and communications.
- Identify the characteristics of different cultural segments and how to target them effectively.
- Develop marketing and communication strategies that respect and leverage cultural differences.
- Analyze and critique multicultural advertising campaigns for their effectiveness and cultural sensitivity.
6:30 PM – 8:00 PM
Welcome Reception: Recognizing the 2024 Cablefax Diversity List
Astor Ballroom; 7th Floor
Join NAMIC and Cablefax to celebrate the latest cadre of senior executives of diverse ethnicity or race for their professional achievements.
Sponsored by:
Wednesday, October 23, 2024
8:00 AM – 12:00 PM
Registration
6th Floor Registration Booth
Sponsored by:
8:30 AM – 9:30 AM
Breakfast of Champions: Celebrating NAMIC Program Alums (Open to all conference attendees)
5th Floor Foyer
Join us for a special breakfast as we salute the accomplishments and contributions of NAMIC program alumni. All conference attendees are encouraged to join the celebration and support these outstanding industry leaders.
9:30 AM – 10:00 AM
Opening General Session
Access & Technology: Empowering Innovation Through Diversity in Tech
Westside Ballroom, 5th Floor
Speakers:
- Asif Sadiq, Chief Diversity, Equity, and Inclusion Officer, Warner Bros. Discovery
- JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery
Join us for an engaging fireside chat on “Access in Technology: Empowering Innovation through Diversity in Tech,” where industry leader, JB Perrette, CEO and President, Global Streaming and Games of Warner Bros. Discovery, will explore the vital role of diverse teams in driving innovation in the tech and entertainment sectors. We’ll discuss the challenges and strategies for building inclusive tech teams, the impact of AI on storytelling, and the importance of diverse perspectives in shaping the future of games.
Sponsored by:
10:00 AM – 10:15 AM
Networking Break
5th Floor Foyer
Sponsored by:
10:15 AM – 11:15 AM
Concurrent Breakout Sessions
The Ultimate Toolkit for Mentoring in the Coming Generation
Julliard Complex, 5th Floor
- Charles Dorsey, Founder, The Dorsey Group
Track: Professional Development & Alumni Engagement
This session offers a unique opportunity for seasoned leaders and emerging leaders from Gen Z and Millennials to come together, share experiences, and build bridges for a more cohesive future. Participants will emerge equipped with practical tools and renewed perspectives addressing the following key areas:
- Creating a safe space for healthy dialogue
- Five ways to leverage cross-generational learning
- Using language that eliminates communication breakdown
- Harnessing the strength of diverse experiences
Sponsored by:
10:15 AM – 11:15 AM
Industry in Progress: The State of Representation
Lyceum Complex, 5th Floor
Moderator and Panelist:
- David Pangilinan, Manager, Insights and Cultural Intelligence, Paramount
Panelists:
- Angel Bellon, VP, Head of Cultural Intelligence at the community, Publicis Groupe
- Denya ChinQuee, Senior Director of Market and Cultural Intelligence, Paramount and NAMIC NY President
- Jessica Guerrero, Global Head of Cloud GTM Diversity, Equity, & Inclusion, Google
Track: Inclusion, Collaboration, & Culture
While advertising has made significant strides in becoming more inclusive, the industry as a whole is still a work-in-progress according to both consumers and ad industry professionals. Despite the increasingly challenging cultural climate for marketers to navigate, inclusion efforts must be prioritized – not only because it’s the right thing to do, but because it’s critical to good business practice. Join us as we dive into a brand new study brought to you by Paramount Advertising to take an in-depth look at the current state of inclusive advertising and actionable strategies on how to become a more inclusive advertiser and marketer – while focusing on putting these strategies into action.
We’ll then enter a panel discussion with 3 individuals across different aspects of the industry who understand and harness the power of representation in their work both on- and off-screen.
Key Takeaways:
- Uncover the extent representation of diverse audiences has increased in advertising and marketing
- Explore whether consumers believe improvements have been made within the state of representation
- Provide methods to operationalize what “good” representation looks like
11:15 AM – 11:30 AM
Break
11:30 AM – 1:30 PM
Annual Awards Luncheon
Westside Ballroom, 5th Floor
Join us and our special guests as we honor our Next Generation Leaders, Luminaries, the Diversity in Technology Award winner, and the Mickey Leland Humanitarian Achievement Award recipient at our Annual Awards Luncheon Ceremony.