
Conference Sessions:
Cultural Currency: Tapping Into the African American Audience to Understand Its Invaluable Impact
Tuesday, October 21
5:15pm - 6:15pm
Majestic, 6th Floor
Marketing and Communications: Shaping the Cultural Narrative
Lela Coffey is Vice President, Multi-Cultural Business Acceleration for P&G N.A., helping P&G to serve multicultural consumers across P&G’s enterprise. In her prior role, Lela was VP for P&G’s N.A. Multicultural Hair Portfolio, which includes brands like Gold Series, My Black is Beautiful and Bevel.
With more than 20 years of brand-building experience, Lela has led some of P&G’s iconic brands including Cascade, Olay, and Tampax. Her passion for marketing and inclusivity sets a high bar for impact, challenging others to deliver products and programs that are meaningful for consumers and communities alike.
An advocate for developing talent and capability, Lela invests a substantial time supporting her teams, including fostering understanding of the impact diverse, inclusive teams can have on businesses and organizations. Lela also spearheaded the creation of P&G’s 4R Framework, which is used across P&G to aid brands in more authentically connecting with all consumer segments. As a testament to her body of work, Lela is a recent inductee into P&G’s Brand Mastery Society and has also been named to the 2025 class of the Power 50 Women of Influence by the US Black Chambers.
Lela resides in Cincinnati, Ohio with her husband, Maurice. They have two daughters, Mikaela and Mikenzi. Outside of work, Lela serves as a board member for the Cincinnati Zoo and Botanical Gardens.