Purpose × Platform: Designing Campaigns That Resonate and Scale

Moderator

John Baez

Senior Vice President/Head of Partnership Strategy, Fuse Media

Speakers

Denise L. Bennett

Marketing Consultant, DLB Solutions

Cynthia Morgan Jenkins

Managing Partner, Growth Audiences, Responsible Investment, WPP Media

Latha Sarathy

CEO, Salient HQ

Track

Marketing and Communications: Shaping the Cultural Narrative

In a time of shifting priorities and evolving narratives, one truth remains: authentic, culture-centered connection drives real growth. Join a dynamic panel of marketing innovators, creative change-makers, and audience architects for a bold conversation on building purpose-driven campaigns that resonate.

Explore fresh collaboration models, real-world case studies, and actionable tools that help brands break through the noise—by showing up meaningfully, inclusively, and in step with today’s consumers. This is more than a session; it’s a blueprint for the future of marketing.

Key Learning Outcomes:

• Leverage collaboration to deepen marketing impact
• Avoid performative approaches to cultural storytelling
• Create purpose-driven strategies that foster long-term brand loyalty

Recommended Audience: Chief marketing officers, brand leads, inclusion strategists, creatives, cultural consultants, partnership teams