Conference Sessions:
Cultural Currency: Tapping Into the African American Audience to Understand Its Invaluable Impact
Tuesday, October 21
5:15pm - 6:15pm
Majestic, 6th Floor
Marketing and Communications: Shaping the Cultural Narrative
Audrey Cochran is the VP of Television and Digital Research for Urban One, the country’s largest African-American owned and operated multi-media company. She is a skilled media scholar whose experience spans over 25 years researching and promoting the value of the African American consumer market for cable networks, including: Urban One, Black Entertainment Television (BET), UPTV, and ASPiRE TV. For most of her illustrious career, Audrey has been responsible for conducting research on the television landscape, particularly marketing and targeting diverse viewers.