
Conference Sessions:
Purpose × Platform: Designing Campaigns That Resonate and Scale
Wednesday, October 22
10:15am - 11:15am
Julliard, 5th Floor
Marketing and Communications: Shaping the Cultural Narrative
Latha Sarathy is a multifaceted researcher with over 30 years’ experience in media/market research. 2024. She is well versed in various research methodologies and has architected several game-changing thought leadership studies that have been instrumental in influencing and directing business strategies across several media companies.
After leading research at several blue-chip companies such as ANA, NBCU, Univision, CBS Wenner Media, Disney Publications and Radio One, in 2025, Latha founded SALIENT HQ. The objective was simple, to create a future-focused research agency built for what’s next—providing insights, innovation, and impact when clients need it most.
“My research philosophy has always been data driven and purpose focused. While I am passionate about the evolving integration of data, technology into research to create truly relevant and Salient insights, I feel it’s equally imperative to stay grounded in the Human Quotient to be truly impactful.”
Latha is a sought-after speaker and has participated in industry conferences for the ANA, Advertising Week, The ARF and Cannes 2024.