In an era defined by shifting demographics, digital saturation, and skepticism toward traditional advertising, the next frontier in marketing isn’t just about grabbing attention about earning trust, co-creating with culture, and building connection at scale.
The Marketing & Communications track at the 2025 NAMIC Annual Conference invites attendees on a journey that transforms marketing from a transactional tool into a force for cultural relevance, brand resilience, and inclusive innovation.
Marketing that moves culture forward answers the call from today’s media, entertainment, and technology industries: How do we connect with younger, more diverse, more values-driven audiences—authentically and impactfully?
Tuesday, October 21
4:00pm - 5:00pm
Majestic, 6th Floor
Marketing and Communications: Shaping the Cultural Narrative
In this dynamic and interactive session, leading industry voices will explore what it truly takes to resonate with Gen Z.
Tuesday, October 21
5:15pm - 6:15pm
Majestic, 6th Floor
Marketing and Communications: Shaping the Cultural Narrative
Sponsored by TV One. In this dynamic and informative session, Urban One introduces Cultural ROI Report, an in-depth, large-scale research study it commissioned that was designed to quantify African American impact via influence in popular culture and consumption patterns across the U.S.
Wednesday, October 22
10:15am - 11:15am
Julliard, 5th Floor
Marketing and Communications: Shaping the Cultural Narrative
Join a dynamic panel of marketing innovators, creative change-makers, and audience architects for a bold conversation on building purpose-driven campaigns that resonate.
