Unlocking the Power of Multicultural Influencers to Engage with Gen Z

Speakers

Adriana Waterston

EVP and Insights & Strategy Lead, Horowitz Research, a Division of M/A/R/C Research

Jacqueline Hernández

CEO, New Majority Ready

Tinashe Chaponda

Co-Managing Partner, Sosani Consulting Group

Jack Rico

Managing Partner, New Majority Ready

Track

• Marketing and Communications: Shaping the Cultural Narrative

Gen Z isn’t just the next generation of consumers, they’re already reshaping culture, influencing markets, and demanding authenticity from the brands they support. As the most racially diverse, socially aware, and digitally fluent generation in history, connecting with Gen Z demands a mindset shift.

In this dynamic and interactive session, leading industry voices will explore what it truly takes to resonate with Gen Z. From shifting values and purchasing behaviors to the platforms and voices that hold their attention, attendees will gain practical insights and strategic guidance on building lasting connections with this generation.

Moderated by Jackie Hernández, CEO of New Majority Ready, the executive panel features:

• Tinashe “The Mayor” Chaponda, Co-Managing Partner, Sosani Consulting Group
• Adriana Waterston, EVP and Insights & Strategy Lead, Horowitz Research

Then, watch innovation in real time during a high-energy “Shark Tank” style showcase hosted by Jack Rico, Managing Partner at New Majority Ready. Four multicultural Gen Z influencers will present how they are driving engagement, shaping narratives, and connecting brands to the pulse of their generation.

Key Learning Outcomes:

• Understand Gen Z’s consumer behavior and values
• Learn how influencers build trust through digital platforms
• Explore strategies for creating brand loyalty with audiences

Recommended Audience: Brand strategists, marketing professionals, social media managers, content creators, youth engagement teams