Unlocking Hidden Value in TV Scripts: Using NLP to Decode Content’s Impact

Speaker

Anthony Palomba

Professor of Business Administration, Darden School of Business, University of Virginia

Track

The Human Algorithm

In an era where content is king and data is power, media company leaders need tools that bridge creativity and analytics. This session explores how Natural Language Processing (NLP)—a subset of AI—can unlock powerful insights from television scripts, transforming how networks and producers evaluate content, predict audience reactions, and drive programming strategy.

Attendees will discover how NLP identifies linguistic patterns, emotional tones, and thematic signals that influence viewer engagement. With real-world applications and hands-on analysis, this session empowers participants to turn script data into strategic assets—fueling smarter marketing, stronger programming, and more inclusive storytelling.

This session offers a data-driven approach to content strategy and valuation.

Key Learning Outcomes:

• Leverage NLP for inclusive content analysis
• Identify engagement patterns across diverse narratives
• Apply AI to enhance creative decision-making

Recommended Audience: Content developers, data analysts, marketing strategists, network executives, and programming leads.